Commercial Discovery
Find the levers that matter: acquisition, conversion, retention, performance, and operational speed.
I am Farhan Ihsan, a Senior Consultant at Columbia Road. I combine commercial thinking, technical depth, and delivery discipline to turn digital complexity into faster, clearer customer journeys.
Start a conversationTurning complex digital challenges into measurable commercial outcomes.
Find the levers that matter: acquisition, conversion, retention, performance, and operational speed.
Translate ambition into a practical technical roadmap with measurable business outcomes.
Move from hypothesis to production with fast feedback loops and clean engineering.
Bridge business, design, and engineering so teams can make decisions and ship.
Growth is not a slide deck. It is what happens when strategy, data, UX, and engineering move together in production.
Find the levers that matter: acquisition, conversion, retention, performance, and operational speed.
Translate ambition into a practical technical roadmap with measurable business outcomes.
Move from hypothesis to production with fast feedback loops and clean engineering.
Bridge business, design, and engineering so teams can make decisions and ship.

At Columbia Road, the work is built around commercial impact. My role is to shape the problem, choose the right technical path, and help teams deliver digital experiences that actually move business metrics.
Delivered from Helsinki across Finland and the Nordics — see AI consulting in Helsinki or full stack development in Helsinki.
Understand the customer journey, platform constraints, data signals, and commercial goals.
Choose the work that has the strongest path to measurable growth.
Deliver production changes, measure impact, and iterate with the team.
Explore Modern, scalable, high-performance web applications built for maintainability.
