Map the growth case.
Start with the business problem, customer journey, data signals, and platform constraints. The goal is not activity; it is commercial movement.
Hey — it's Farhan
Senior Consultant at Columbia Road — where we don't just deliver slide decks. We deliver growth.
A Helsinki-based senior consultant and full stack developer. I build AI agents, Azure AI integrations, and MCP-based commerce workflows — and the React, Next.js and Node platforms underneath them.

Strategy matters, but only when it reaches production: fast interfaces, reliable backends, useful AI, and measurable growth.









Start with the business problem, customer journey, data signals, and platform constraints. The goal is not activity; it is commercial movement.
Choose the right frontend, backend, CMS, commerce, AI, and cloud patterns for the job. React and Next.js when speed matters; Node, PHP, and APIs where the platform needs depth.
Ship production code with performance, maintainability, testing, accessibility, and measurable UX improvement in mind.
Support the team with documentation, CI/CD, architecture clarity, AI guardrails, and a platform that can keep growing after launch.
When the interface is the product, and it has to stay fast under real traffic.
When the storefront, the content model, and the checkout have to move as one.
When the frontend is only ever as good as what feeds it.
When shipping safely matters more than shipping fast.
When a conversation is a better interface than a form.
Across frontend, full stack, ecommerce, CMS, cloud, and growth consulting.
Led PWA development for KFC, Hardees, and Pizza Hut across the Middle East.
Emaar, Al Rawabi, Zoom Property, Institute of Applied Technology, and more.
Peak ordering traffic carried by the KFC, Hardees, and Pizza Hut PWAs across MENA.
Helsinki / Remote
Farhan Ihsan
Open to frontend, full stack, AI, and commerce conversations